A holistic optimization strategy stressing most of the well known and ethical SEO techniques appears to be just what the doctor ordered for MSN. Web page content, the number and quality of websites that link to your pages, and the relevance of your website's content to keywords are the critical points the MSN Search ranking algorithm.

Yahoo! is one of the leaders generating traffic to your website through user searches. Its one of the easier search engines to manipulate. However, there are plenty of intricate details to take into consider and most are handled a differently than Google or MSN. Yahoo! search engine results factor in just about everything from on-page content to off-page text links, but most important is the relevance a URL is to a specific search.

Google aims to provide an easy, honest and objective way to find high-quality websites. Arguably the most difficult search engine to optimize, Google delivers more traffic, targeted customers and sales dollars than Yahoo! or MSN. The payoff is well worth the price and commitment. Google's PageRank is one of the most powerful tools used to measure the strength of a website.